William CotricIMG_1702_ppFINAL3000_flipped


William (Bill) provides executive coaching for managerial to CEO level executives for individual and team leadership development. He has also developed a series of workshops that draws on his years of business and coaching experience to connect leadership, authenticity and emotional intelligence as key components of successful leadership.

Bill is known for his leading edge thinking, his highly intuitive and creative fun approach, as well as his commitment to holding high standards for himself and his clients.
Bill is a certified Emotional Intelligence Coach and utilizes the EQ-i 2.0 Leadership Assessment in all of his leadership development coaching programs.
In addition to his coaching practice, Bill is a Faculty Member and served as a Board Director for ADLER-Faculty of Coaching.
He also designs and facilitates programs and coaches clients internationally working with individuals and organizations in Europe and the United States in conjunction with his Canadian coaching practice.


Bill is a professionally certified coach (PCC) and member with the globally recognized, International Coaching Federation (ICF). He received coach training at the Adler School of Professional Coaching.

He is also a Certified Emotional Intelligence Coach.

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Prior to executive coaching, Bill garnered over 20 years of experience as an accomplished senior business professional. His experience includes executive positions in advertising, publishing and sales management.

To learn more about the programs and services Bill provides, call 905-508-7273 or email him at wcotric@changingdimensions.com

Professional Coaching Practice & Leadership Development

Be a distinctly unique leader through authenticity, collaboration leadership, higher emotional intelligence and assertive communication.

Team Coaching

Coaching groups and teams to facilitate positive individual and cultural change within organizations.

Executive Coaching

Begin a journey of seeing life and work in a new dimension by engaging in a coaching conversation.


Connecting leadership with emotional intelligence skills and authenticity.

Emotional Intelligence Leadership Assessments

Enhance your leadership by measuring and developing your emotional intelligence skills with emphasis on authenticity, collaboration, vision and innovation.

Mentor Coaching

Mentoring new and established coaches to deepen their coaching capability with the ICF competency skills.


"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."
Albert Schweitzer
"Authenticity is the alignment of head, mouth, heart and feet-thinking, saying, feeling and doing the same thing-consistently. This builds trust, and followers love leaders they can trust."
Dr. Lance Secretan
"Success in business today is 15% technology and 85% Emotional Intelligence."
Tom Peters

Authenticity Leadership Workshops

Click on the pictures below to learn more about the “Embrace your Authenticity” series of workshops.

Embrace Your Oddity

Have you embraced your authentic self?

Embrace Your Authentic Leadership

Are you a 21st Century Emotionally Intelligent Leader?

Embrace Your Authentic Relationships

Do you have mutually rewarding relationships in your work and personal life?

Embrace Your Authentic Life Purpose

Have you self-actualized your authentic life purpose?


What people are saying…


“Authentically Speaking”

Check out the schedule

"Bill’s engaging coaching style honored my personal values and challenged my pessimistic nature. His authentic and caring approach with his use of humor allowed me to fully engage in the coaching process. As a result, I have significantly enhanced my leadership from being a directive leader to a collaborative one. Bill also facilitated team workshops that not only broke down silo structures but also identified best practices, issues and gaps moving the team to a higher performing group."
Senior Vice-PresidentGlobal Pharmaceutical Company